Finance

Net Promoter Score (NPS) Calculator

Measure customer loyalty by categorizing respondents as Promoters, Passives, or Detractors.

Promoters (Score 9-10)

Passives (Score 7-8)

Detractors (Score 0-6)

Net Promoter Score —

Total Respondents —

Promoter % —

Detractor % —

Rating —

Formula:
NPS = % Promoters − % Detractors
Range: −100 to +100

What is Net Promoter Score?

NPS measures customer loyalty by asking one question: "How likely are you to recommend us to a friend?" (0-10 scale). Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6).

NPS Benchmarks

70+ — World-class (Apple, Tesla)
50-69 — Excellent
30-49 — Good
0-29 — Needs improvement
Below 0 — Critical attention needed