Calculate cost per click, cost per thousand impressions, and convert between ad pricing models.
CPC (Cost Per Click) is best for performance campaigns where you want direct action. CPM (Cost Per Mille) is better for brand awareness campaigns focused on reach.
| Platform | Avg CPC | Avg CPM |
|---|---|---|
| Google Search | $1-$2 | $10-$40 |
| Facebook/Instagram | $0.50-$1.50 | $5-$15 |
| $5-$10 | $25-$50 | |
| Display Network | $0.50-$1 | $2-$5 |