Finance

CPA Calculator (Cost Per Acquisition)

Calculate how much you spend in marketing to acquire each new customer or conversion.

Total Marketing Spend ($)

Number of Acquisitions

Average Order Value ($)

Customer Lifetime Value ($)

Target CPA ($)

Your maximum acceptable cost per acquisition

Formula:
CPA = Total Marketing Spend / Number of Acquisitions
ROAS = Revenue / Ad Spend
LTV:CPA Ratio = Customer LTV / CPA

Understanding CPA

Cost Per Acquisition measures how much you spend in marketing and advertising to acquire one new customer or conversion. A lower CPA means more efficient marketing spend.

CPA Benchmarks by Industry

Industry	Avg CPA (Search)	Avg CPA (Display)
E-commerce	$45	$65
SaaS	$100-$400	$150-$500
Finance	$80	$55
Education	$70	$45