Calculate your website's bounce rate and engagement rate from session data.
Bounce rate is the percentage of visitors who leave after viewing only one page. A "bounce" means the user didn't interact further — no clicks, no second page, no events.
| Type | Typical Bounce Rate |
|---|---|
| Landing Pages | 60-90% |
| Blog Posts | 65-90% |
| Content Sites | 40-60% |
| E-commerce | 20-45% |
| SaaS / Service | 10-30% |
| Portals | 10-30% |
Google Analytics 4 replaced bounce rate with "Engagement Rate" — the percentage of sessions lasting 10+ seconds, having 2+ pageviews, or a conversion event. An engaged session is the opposite of a bounce.